NATE LEBOWITZ, MD: I think like in a number of disease states and lifestyle changes, they've studied different interactions to achieve that change. And in study after study, smoking cessation and other things, the number one modality that comes out as effective is a conversation between the physician and the patient. As long as it is a trusted relationship, and perhaps a long-term relationship. But a one-on-one relationship where you're not talking down to the patient, saying: These things work. There's science behind it. I want you to just try it.
LISA CLARK: I want to ask you a little bit about some of the things that are mentioned. Meditation is one. Journal-writing. Guided visual imagery.
SAM BENJAMIN, MD: Guided visual imagery, probably its greatest proponents are Dr. Martin Rossman and Gene Octaberg out in California. It's just another way of approaching this. It's through instruction, usually a certified instruction, and summoning up other images that might represent the disease.
I had a patient who had a problem. They were diabetic with heart disease, they had chest pain. They were being treated very appropriately, yet they continued to be symptomatic. And they imaged the fact that the heart disease and diabetes were, for them, like a ball and chain around their chest. And when they imaged that, and began to unravel the ball and chain, their symptoms got substantially better, while physiologically there was some sign of improvement, and a decreased need for drugs.